Public Relations
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
5 High-Profile Reputation Nightmares Your Brand Can Learn from
Several high-profile PR nightmares provide a window into what works and how not to steer your company through a crisis of confidence.
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
How to Build Your Personal Brand and Enhance Your Google Presence Through the Power of Public Relations
The evolving role of PR and its impact on crafting personal narratives, building credibility and strategically managing online reputation for a robust digital presence.
What Is Modern PR, and Why Is It Crucial for Your Brand? Here's What You Need to Know.
Learn why modern PR is so essential for your sales!
How Web 3.0 Will Open Up New Frontiers in Public Relations
Web 3.0 technologies have the potential to revolutionize channels of communication and audience engagement for public relations professionals.
Ascend Agency: Leading the PR Revolution With Global Recognition
In an industry in which hyperbole reigns supreme, there is one agency whose results speak louder than words.
Getting One's Ducks In A Row: Tracking A Lux Journey, From Startup To Acquisition
The Qode co-founders share their experience to offer insights for other entrepreneurs navigating their way from startup to stability, growth, and success.
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
How to Increase Your Brand's Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.
How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
7 Strategies for Being Proactive (Instead of Reactive) in Shaping PR Narratives
This article aims to exemplify the importance of "futurecasting" in public relations, highlighting its importance in today's fast-paced world.