Sponsorships
If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz
Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
How Brands Can Work With Festival Sponsorship
Festivals and sponsors collaborate with each other to create events that help bring communities together.
This Digital Startup is Re-defining the 'Impact' of Corporates' Social Responsibility
Impactify is bridging the gap between NGOs and sponsors through its smart marketplace model
No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
Corporate Innovation: What's Cooking In Business Corridors
Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.
Demystifying the Process of Securing Corporate Sponsorship
Know who you are asking, what you are asking for and when to ask it.
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Companies spent more than $20 billion on sponsorships last year.
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Pokémon Go Creator Wants More Sponsorships Like McDonald's Japan
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Conferences Are Good for Networking but Great for Marketing
Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
