Trademarks

Starting a Business

When Business Names Confuse Consumers: The Basics of Trademark Law

A look at the recent Florida health club lawsuit between 'YOU FIT' and competitor 'FIT U,' and what your business can learn from it about trademark infringement.

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Lessons Learned from Scary Business Mistakes

Young entrepreneurs often share common stumbles. Here are three tips to avoid making the same startup mistakes.

Legal

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.

Legal

Protecting Your Knowledge -- and Your Business

If you're in the business of selling information -- from books and podcasts to seminars and consulting -- protect your information and your business with these legal steps.

Starting a Business

Two Weeks to Startup: Day 6. Name Your Business

How to decide what you call your company. Plus, choosing a business structure.

Business News

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.

Marketing

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.