Subway Will Give You Free Sandwiches Forever — If You Make a Legally Binding, Lifetime Commitment FirstIt will take a true superfan to win this competition.
ByAmanda Breen•
Key Takeaways
- Fans can only enter the giveaway competition if they agree to legally change their first name.
- Subway's been exploring a potential sale that could value it at $10 billion since the start of this year.
Subwaywants to give someone free sandwiches for life — but, as they say, there'sno such thing as a free lunch.
In this case, a lifetime of freeSubwaywill cost you your identity: Fans can only enter the chain's August contest if they commit to legally changing their first name to "Subway,"Bloombergreported.
Related:Subway Is Introducing Deli Meat Slicers, Nixing Pre-Sliced Meats
Subway will select a winner and cover the legal fees incurred when they assume their "new iconic identity," per the outlet.
Earlier this year, the chain, which boasts 21,000 U.S. locations and did $9.4 billion in sales in 2021, retained advisers to explore a sale that would potentially value the company at $10 billion,The Wall Street Journalreported.
Subwaybegan to stumble in 2015 amid competition and slumping consumer ratings, and its new CEO, appointed in 2019, initiated a revival strategy including updates to its restaurants, digital offerings and menu, like the recent launch of fresh-sliced meats, per Bloomberg.
Related:This Is Where Subway's Co-Founder Left Half of His Fortune
And the company said the transformation's paying off, with customers describing the brand as "energetic" and "innovative" and a 12.1% spike in same-store sales globally in the first quarter, according to the outlet.
