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Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

How to Build a Killer Marketing Function at Your Mature Company

A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.

How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction

For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.

By integrating your core values into your CX design, you manifest a more comprehensive and unified approach to customer loyalty and business success.

Online Merchants Are Losing Significant Revenue With This Billing Mistake — Are You Guilty?

With clear, recognizable billing descriptors, merchants can save themselves the headache of avoidable transaction disputes and keep their customers happy and returning.

7 Things I've Learned In 7 Years of Entrepreneurship

After my dad died nine days after his cancer diagnosis, I started my business a few weeks later because I realized life is short. Here is what I have learned over the last seven years of entrepreneurship.

How a Master Thief Stole $2 Billion Worth of Art With Nothing But a Swiss Army Knife

On this episode of "Dirty Money," get the story of a sticky-fingered Frenchman who walked out of museums with priceless works under his jacket.

Why Do We Let Ourselves Get Scammed?

On this week's episode of "Dirty Money," psychologist Christopher Chabris shares tips to avoid getting taken in by expert financial criminals.

This Trading Analysis Bundle is Only $29.99 (reg. $200)

Invest in Yourself With This Trading Analysis & Candlestick Bundle

3 Ways Logistics Leaders Can Edge the Competition by Embracing Industry Problems

Success often comes to those who stay focused on the problems they're trying to solve, rather than getting fixated on their solution.

The True Cost of Employee Turnover During a Recession? Your Entire Business. Rethink Your Strategy to Make Your Top Talent Stay.

在持续的经济不确定性和我ncreased layoffs, companies must rethink priorities to keep top talent from leaving.

Want Your Team to Excel? Play Games With Them (Yes, Games) to Advance Their Performance to the Next Level.

Gaming isn't just for hobbyists anymore; gamification in the workplace can boost employee creativity, performance and engagement.

Recession Fears Still Haven't Gone Away — Here's How This Strategy Can Save Your Small Business in a Downturn.

Recession fears are on every business owner's mind, which means we all want to get — and keep — more customers. Building strong relationships with them can help protect the small business owner during a downturn, so here's how you can automate this process.

How businesses can start preparing for a future that will be determined more by inclusive policies and practices than traditional business metrics.

It's Not Enough to Simply Acknowledge Indigenous People's Day. Here Are 4 Ways Employers Can Take Action, Help and Support Native Americans.

On Indigenous Peoples' Day, commit to ending performative allyship and invest your time or money to take action to support Indigenous Peoples.

Remote Work Is the Great Equalizer in the Workplace. Here's How It Will Make Your Business a Better Place to Work.

Discover how remote work shatters glass ceilings, empowers parents, champions diverse abilities and eliminates geographical barriers, ushering in a more equitable and inclusive era for all.

Do You Make Your Coworkers Feel Uncomfortable? Fix These 6 Behaviors Before It's Too Late.

We want to be liked and respected at our jobs. But in our efforts to do so, many of us unintentionally do things that have the opposite effect.

Conflict Is Inevitable But Necessary. Here's How to Stay Calm During an Argument and Rebuild Afterward.

Navigating conflict with people we care about, both at work and at home, can be tough. But if you follow these five steps, it will be much easier — and you'll also preserve the relationship.

Collaboration Is the Key to Super-Fast Growth (Along With a Little Help From A.I.)

Competition takes strength, energy, and focus away from your business, but strategic partnerships bring resources, experience, and enhanced connectivity.

A guide to the importance of company culture and empowering employees for a prosperous workplace.

Want a 4-Day Workweek? This Scheduling Strategy is the First Step

Quiet Fridays can add to the efficacy and joy of those around you.

What Is Women's Equality Day? Here's What It Represents and Why It Matters

Women's Equality Day serves as a reminder of the ongoing struggle for gender equality and women's rights. It is crucial to address issues like caregiving leave, sexual harassment and gender biases to achieve true equality.

More Posts on Growing a Business

Business News

You Might Not Want to Hear This Tough-Love Advice From Barbara Corcoran — But She Says It's the No. 1 Key to Success

The founder and investor joined several other "Shark Tank" judges for an Advertising Week panel discussion.

Business Plans

Co-Creation Can Boost Creativity, Community and Sales for Your Business. So What Is It?

There is no aspect of your business that cannot be improved upon with the help of co-creation, say the authors of the new book "The Third Paradigm."

Science & Technology

Webinars Have Exploded in Popularity — But Are Yours Actually Effective? Use These 5 Tips to Find the Answer.

During and after the pandemic, webinars became a popular way to teach and connect with other industry professionals. However, it's hard to gauge engagement with online learning. Here are a few suggestions to help you do so.

Growing a Business

Every Durable Business Knows What It Takes to Withstand a Recession. Follow Their Lead With These 5 Pointers.

Building a durable business may seem like a daunting task, particularly during times of economic uncertainty. An important step in the process is taking the opportunity to learn from other successful, multi-generational businesses and identify the patterns that led to their success.

Social Media

How Your Social Media Presence Impacts the Success of Your PR Efforts

With platforms undergoing constant changes, what's the best way for brands to navigate the social media chaos to maximize their PR efforts?

Marketing

How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction

For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.

Growing a Business

Charting Your Path to Growth in 2024 Starts Today. Here's How to Prepare for a Prosperous New Year.

This article includes tips for securing and delivering incremental growth in the face of continued financial apprehension.

Thought Leaders

Beware The Customer Cliff of Dissatisfaction — or Prepare to Lose Customers Fast

The Cliff of Dissatisfaction in customer service and the customer experience is the precipice where your customers (or prospective customers) lose faith that you can serve them in a timely manner. Here's how to identify it and fix this problem wherever it may occur.

Growing a Business

Is Your Family Business Giving Women the Short End of the Stick? Here's How to Recognize and Combat Discrimination.

The last place women might expect to experience discrimination is within their family business. But research shows it's a significant problem. Here's how to recognize and combat it in your business.

Growing a Business

Building a Tight-Knit Community as a Small Business

The owners of Little Giant Muay Thai revolve their business around building a community, helping them rank #3 in Fitness & Instruction our America's Favorite Mom & Pop Shops List.

Business Plans

Why Every Entrepreneur Needs an Exit Strategy (Before It's Too Late)

你需要一个计划,以确保你可以退出你的伴随矩阵y when you want to retire or explore other business ventures.