Brand Building
Does Your Workplace Need Branding?
The main goal of every company is to ensure that its employees live and work by its values. Workplace branding plays a key role in realizing that goal
How to Leverage Twitter to Grow Your Brand and Find New Clients
These two aspects of the popular social media platform can help you grow your business.
From TV to Social Media, This Beauty Influencer Has Taken the Path Less Traveled to Success
Nitibha Kaul圣arted her journey to limelight with a popular reality program and is now successfully running her influencing platform
Event Management: Brands should follow these 3 Tips for Success
Brands communicate with their audiences through different channels -- event management sits on top of the hierarchy
3 Ways Your Start-up Can Compete With Established Brands
If there is potential and value to be created, don't let the competitors hold you back
Building Your Brand & Career Using LinkedIn
These right strategies can help to climb up the career ladder
5 Sustainable Pillars for Building a Brand in the Indian Market
How you define the core will impact the entire business ecosystem
How Counterfeit Products Affect Brands and Consumers
Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks
All Businesses Are Marketing Businesses, and Everyone is a Marketer
The path to success lies in fostering marketing as a culture
Humanizing Customer Experience
Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer
Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building
The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
Creating a Customer-centric Brand for 2020
To ensure your company stays competitive, it's imperative to keep customers at the forefront of your business strategy
Why Having a Strong Brand Voice is Important For Any Business
Three ways to create a distinctive identity that hooks the audience from the get go, and resonates with target market
The Importance of Being Visible
The only way to cut through the clutter and noise of your competition is to make yourself relevant
4 Ways to Create Impactful Ad Campaigns Without Spending Much
Can you tell your unique value proposition in five words?