Brand Identity
4 Steps to Create a Lasting Brand Identity
It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Turning Employees Into Brand Evangelists
Firms should always motivate their workers through timely and right quantum of appreciation for the work done.
What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin' Donuts and CVS
These three examples provide a template for success.
What Makes a Good Brand Ambassador for Your Business
Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
4 Tactics to Steal From Startups That Find the Best Talent
Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
让品牌Right, an Entrepreneur Needs to Emotionally Connect with the Product First
Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora
Social Currency and Your Circle of Influence
Your great idea goes nowhere without people who have confidence in you and will help you succeed.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
5 Ways Your Business Can Protect Its Online Brand
When new customers Google your brand, do they like what they see?
7 Ways To Save Time, Energy and Money on Content Marketing
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
This Entrepreneur Has Built India's Top Leather-Accessory Store Stitch-by-stitch
Gautam Sinha's profound styling has helped him find a niche market among the most well-known leather brands.
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.