消费习惯
2021, The Year That Was: Edward Sabbagh, VP, Marketplace, Farfetch
For a company whose mission is to be "the global platform for luxury fashion," Farfetch has been steadfastly adhering to this goal in 2021, and its efforts in this regard have certainly borne fruit for the enterprise this year.
A New Type of Chatbot User Is On the Rise
Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.
Ecommerce Is the New Normal. Here's What That Means for Entrepreneurs
3 strategies to strengthen your ecommerce approach to meet changing customer expectations.
5 Winning Habits and How to Develop Them
Transitioning a routine into a habit is complex and requires consistent, dedicated effort to accomplish.
Retail Sales Fall In July, Driven by Sharp Drop In Auto Buying
Excluding automobiles, gasoline, building materials, and food services, retail sales fell 1.0 percent in July after an upwardly revised 1.4 percent increase in June.
How to Use Digital Consumer Psychology to Stand Out From the Competition
有教养的le shopping online than ever before, it's time to use digital consumer psychology to your advantage.
Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them
There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.
A Return To Inspiration: Consumer Trends To Look Out For In 2021
Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.
Why Companies Need To Rethink Their Sales Approach In a COVID-19 World
The transition to purely digital-based sales has seen many organizations struggle to remain relevant
3 Questions to Ask Yourself as the New Normal Takes Hold in Retail
The industry has changed in this topsy-turvy year. Leaders need to go back to basics to determine the most suitable strategy going forward.
Future Buying Trends that Every Entrepreneur Needs to Know
Read on to learn about consumer behaviors we can expect to continue throughout the pandemic, and some even beyond.
Selling In a Pandemic: How To Communicate With Your Customers Amid COVID-19
"Businesses who care and show genuine empathy for what people are going through as against capitalizing on the situation for their own gain, are those who will win in the long run."
5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020
Direct-to-consumer brands have been growing in publicity, and for good reason. Here's how to scale the challenges and scale your DTC brand effectively.
Coronavirus: Availability Of Essentials Via E-Commerce Gets Better
According to a survey by community platform Local Circles, 57 per cent of consumers were able to find most essential goods via online ordering, an improvement from only a few days ago.
Coronavirus: Even In a Post-Crisis World, Expect Drastic Changes In Consumer Behavior
According to a study by consulting firm Hammerkopf, 65 per cent respondents said they believed it would take anywhere between six to twelve months for normalcy to return.