Customer Retention
4 Pincers for Crushing Your Competition
A Chicago packaging company shows how commitment to its employees and customers has fueled astronomical growth.
5 Companies Tell Us How They Retain Their Best Talent
World Travel Holdings, Aetna, Intuit, Kaplan and Fitwall share their secrets.
How 9 Successful Companies Keep Their Customers
From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
The Magic Words Customers Want to Hear
These words and phrases to show customers how important they are to you and your business.
3 Tips to Align Your Startup's 'Core Value' With Customers'
Consistency in your message will win you audience loyalty.
The Secret to Getting Repeat Customers
Follow these tips for providing excellent customer service, a must-have for any successful business.
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
The Marriage of Clicks and Bricks
Ecommerce retailers have realized that shoppers find value in being able to see and inspect items in real life.
3 Great Ways to Create an Emotional Bond with Customers
Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
The Best Practices for Selling Via Social Media
Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
10 Ways to Keep Making Your Clients Happier and Happier
Research and common sense agree. The least expensive and most effective marketing is retaining the clients you already have.
10 Ways for Software Companies to Keep Customers Around
Take these proactive measures to reduce your churn rate.
The 4 Most Common Mistakes Early Entrepreneurs Make
Here are a few errors newbie entrepreneurs make -- and how to avoid them.
5 Ways To Make Your Startup Addictive
Here is how to get your clients clamoring for more of your product or service.