Customer Retention

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Branding

Are You Doing These 3 Things to Foster Brand Community?

It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community.

Growing a Business

How Churn Destroys Businesses, and How to Stop It at Yours

Without knowing why your customers are churning, you'll have no way to create a strategy around retention

Growing a Business

Looking for Subscription Retail Success? Cut Your Churn Rate

Each lost subscriber represents a substantial loss in revenue, so it's critical to fight for every customer. Here's how to build the right mindset and toolbox to fight churn -- both voluntary and involuntary -- and boost your subscription membership numbers.

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Signs a Customer Is About to Leave -- and How to Prevent It

Churn proof your business by paying attention early.

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3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.

Growing a Business

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.

News and Trends

这是多好的客户服务可以是金属氧化物半导体t Important Business Metric

Attracting new customers is much more difficult than retaining one

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Retain the Shopify Customers You Attract this Peak Shopping Season

The coming weeks will be full of parties, gifts and friends. But don't let another 'gift' slip through your fingers: a customer who's here to stay.

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How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model

Matt Munson, the CEO of stock photo website Twenty20, talks about how reaching out to its enthusiastic user base improved the brand.

Marketing

Four Strategies To Help Small Businesses Increase Customer Retention

A few proven tactics to satisfy both prospects and existing customers, earn their loyalty and make more income.

Growing a Business

Your Startup Isn't a Community? Here's How to Change That

To turn consumers into community members, look beyond profit to connect with their passion.

Thought Leaders

How to Tell When It's Time to Quit and Move On

Owning your own business is always a wonderful dream. The reality isn't always so wonderful.

Growing a Business

Don't Underestimate the Power of a Good Newsletter to Drive Business

Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content.

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5 World Cup Strategies You Can Steal to Make Consumers Passionate Fans of Your Brand

Watch the World Cup for clues as to how you can drive direct-to-consumer growth.