Messaging

Business News

A Messaging App With a $1.17B in Valuation Shuts Down After Investigation Finds 95% of Users Were 'Bots'

IRL once boasted nearly 400% growth experienced over 15 months. However, that wasn't the whole truth.

Business News

Elon Musk Is Adding Calls and Encrypted Messaging to Twitter: 'This Will Grow in Sophistication Rapidly'

Twitter's CEO says the feature could go into effect as early as today.

Growing a Business

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

Growing a Business

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

企业必须始终如一地交付无摩擦experiences that cater to customer needs and preferences.

Marketing

3 Ways Businesses Can Benefit From Producing Movies

Various industries tap into filmmaking to harness its potential in reaching their target audience.

Thought Leaders

What a Baking Contest Taught Me About Finding Customers

Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.

Business News

5 Things Successful Businesses Have in Common in 2022

Podium provides messaging software to connect you to your customers.

Marketing

How Apple and Uber Create Messages That Don't Feel Phony-Baloney

A company's marketing message is its calling card -- make sure yours always rings true.

Marketing

From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business

Interested in launching an online business? It may seem easy, but it's harder than you think.

Technology

From SMS Era To Internet Age, This Unicorn Helps Enterprises Build Strong Customer Relation

According to the founder Beerud Sheth, Gupshup at present serves more than 100,000 businesses and developers globally

Science & Technology

Why You Should Use WhatsApp Business in 2021

From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business in 2021.

Marketing

Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing

Your industry lingo might be standing in the way of you and potential new customers who don't yet speak it.

Technology

WhatsApp to Launch New Features That Will Transform Your Chatting Experience

From vanishing messages to the multi-device support, Facebook-owned messaging app is set to launch new features are everything you have been looking for

Marketing

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.