Press Coverage
4 Ways to Get Media Attention Without a Press Release
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Mysterious Google Barge in Maine to be Scrapped
One half of Google's expensive clandestine project is no more.
4 Insider Tips to Reach Tech Reporters
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
The 12 Must-Follow Rules for Issuing Press Releases
One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
Being Interviewed by the Press? Here's How to Prepare.
Put your best foot forward when talking to reporters.
Synergize Marketing Efforts to Gain New Customers
With press coverage, social media outreach and blog content, you should attract new users to your product.
4 Secrets to Pitching Your App to Reporters
Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.
The Very First PR Step a Startup Needs to Take
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
通常公关可以a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
7 Tips for Writing a Killer Press Release
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Upping the PR Ante With 'Experiences'
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
McDonald's Kills Employee Resource Site After Another Gaffe
Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.
Has the Oprah Effect Diminished?
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?