Press Coverage
3 Steps to Getting Good Press
An expert in PR offers his best advice for attracting media attention.
Why Every Startup Needs a Press Kit
Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
The Times When Press Releases Get the Most Views (Infographic)
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
How to Be Your Own PR Machine
Here are seven tips to increase brand awareness and press reach
Do It Yourself Media Relations: The 2 Things You Must Get Right
Gain clarity about your message and the audience before you launch your own PR campaign.
4 Ways to Market Your Business for Free
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
How to Avoid Journalists' 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
7 Must-Do Tips for Startups to Generate Good PR
Find your dream news outlet and craft a pitch that is free of BS.
The Do's and Don'ts of Press Releases (Infographic)
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
How You Can Generate Effective PR With a Limited Budget
Here are tips on strategy and execution that any small business can follow to achieve PR success.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
There are greater opportunities beyond press releases for gaining attention for your startup.
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
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Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels