Press Coverage

Marketing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.

Operations & Logistics

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.

Business News

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.

Growing a Business

Land on a TV Producer's Radar With These 5 Tips

Becoming a video presence online will greatly up your chances of a spot on a traditional media program.

Fundraising

Three Years Later, Clinkle Launches Less Than Impressive App

The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.

Operations & Logistics

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?

Social Media

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

Business News

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

Operations & Logistics

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.

Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

Operations & Logistics

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.

Business News

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

Business News

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

Growing a Business

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.

Growing a Business

3 Tips for Landing Press for Your Startup

Building relationships is key to getting the coverage you want.