Press Coverage
5 Steps to Write a Winning Bylined Article
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Land on a TV Producer's Radar With These 5 Tips
Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Three Years Later, Clinkle Launches Less Than Impressive App
The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
7 Big Changes in the PR Landscape Every Business Should Know About
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Don't expect to look good in the media, or even be placed, if you are committing these errors.
8 Ways to Influence Users to Download Your Mobile App
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
4 Ways Startups Can Build Relationships With Reporters
If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
3 Tips for Landing Press for Your Startup
Building relationships is key to getting the coverage you want.