Press Coverage
Is Sending Out a Press Release Really Worth the Money?
The press release industry generates a lot of money-but it might not hold any value for your business.
Answering This One Question Can Boost Positive PR Coverage
If you didn't own the store, why would you care that it's opening?
How to Get Press Coverage for Your Small Business
It's time to put that marketer's hat on.
5 Reasons Your Startup Isn't Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
5 Insights About the Media That Every Marketer Should Know
Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.
5 Strategies for Getting Press for Your Small Business
Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
When to Spend on PR and When to do It Yourself (or Not at All)
You sold your story to your customers. You can sell it to the media too.
Getting the Right Press Coverage for Your Business
If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
The New PR: 5 Content and News Distribution Strategies You Need to Master
Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
3 Ways to Handle That Media Interview Like a Pro
知道你不应该只是说as important as knowing what you should say.
You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
I Used Social Media and Blogging to Become Famous for Nothing
How one man used social media to become a legend in his own mind -- and in Peru.
6 Ways to Go Mainstream and Develop Your Brand
Here is how to get the press and influencers to notice you.
Here's Why Entrepreneurs Ought to Value Mainstream Media
Facts are important to finding your way in the world, even if they aren't as persuasive as we wish they were.