Customer Loyalty

Marketing

3 Ways to Authentically Brand Yourself as Customer Friendly

Three strategies to improve your customer experience and create a brand of CX excellence

Growing a Business

7 Surefire Ways to Turn Your Low Customer Retention Rates Around

Customer loyalty is key to building a thriving business.

Growing a Business

Why Do Your Customers Really Buy from You?

As a customer-conscious business, it is essential to sell the hole, not the drill.

Branding

6种方式建立Trust in an Untrustworthy Industry

If your industry puts you at a disadvantage, you're going to have to work even harder to build trust. Here are six effective strategies you can use.

Marketing

3 Marketing Fails That Demonstrate The Importance of Fundamentals

There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.

Growing a Business

How to Retain Customers During an Economic Downturn

To weather a recession, focus on your most loyal customers.

Growing a Business

Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.

We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?

Marketing

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.

Marketing

Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.

Growth Strategies

Boosting Revenue Through Customer Acquisition And Retention: The How-To

The math is simple: new happy customers equal more revenue.

Growing a Business

How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).

Marketing

Is Your Customer Communication Actually Effective? Here's How to Avoid the Limitations of Common Tactics

There are a handful of popular and effective ways to stay in contact with customers, but it's important to understand the limitations and how to utilize technology to your advantage.

Marketing

Want to Build Trust in Your Business? It All Starts Online

Creating a positive, compelling brand experience online is the best way to cultivate trust and build a brand consumers turn to first.

News and Trends

UAE Telco Du And Holding Company Al-Futtaim Group Team Up To Enable Customers To Earn Rewards And Save Money

UAE-based telecommunications operator du has partnered with Al-Futtaim Group's loyalty rewards program Blue Rewards to allow customers to benefit from exclusive offers and rewards.

Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.